Print & Promotional
Print collateral built for hierarchy, not decoration
Posters, flyers, and handouts where the most important thing is the most obvious thing.
- Client
- Tempe Community Action Agency · NAU Green Fund
- Services
- Graphic Design, Copywriting, Brand Consistency, Campaign Collateral
- Category
- Print & Promotional
The challenge
Print materials in the nonprofit and higher-ed world usually fail the same way: too much information, competing for the same attention, with the actual ask buried at the bottom in small type.
The approach
Every piece starts from one question — what does this person need to do next? That answer gets the visual weight. Everything else supports it or gets cut. Consistent branding across the set means each new piece borrows credibility from the last one.
The impact
Materials across community initiatives, events, food drives, and fundraising efforts that look like they belong to the same organization — with strong visual hierarchy, audience-focused messaging, and purposeful calls to action.
The principles
Strong visual hierarchy. A reader gives a poster about two seconds. In that time they should get the what and the when. The why can take a third second.
Consistent branding. A campaign is a set, not a series of one-offs. Recognition compounds.
Audience-focused messaging. Written for the person reading it, not for the committee approving it.
Purposeful calls to action. Every piece asks for exactly one thing, and it is unmissable.
Next case study
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